Of IOB and other things
When I first heard the term IOB, I thought it was something related to that bank. We’ve one of its branch office, very near to our street, in existence for more than 5 6 decades. The more I began to read about it, the more I realized it had nothing to do with the bank, but a whole different concept called Internet of Behaviors. I have vaguely heard of IOT – Internet of Things. But this was not just a new term but was quite intriguing as a title in itself. Quite interestingly it was aptly named as well. As a consumer, as an end user, as a professional, as a kid or as any other categorization possible, the general classification of user behaviour on the net, how it can be mined or analyzed to arrive at custom solutions, packaged on the need of the individual, happens to be the gist of this concept. Couple of weeks back I was reading about hyper personalization. The term was the buzz word with the famous cadbury’s ad, using AI, rousing the interests of many about this topic. One thing tha...