Skip to main content

Being viral

There used to be a time, whenever I heard the term viral, would associate it with some infection. But nowadays the connotation has undergone a 3600 degree turn. People want to be viral and the more crowd you can attract, quicker are the bucks you get to earn. Latest to this list of viral “sense-less-ations” is one of the contestant from a tamil reality show. Recently his “army” created a tweet record, trending way above some of the critical events that were happening that day – like an actor’s audio launch and some less critical items like – global warming discussion.
Did they do anything wrong? Technically and for all practical reasons – No. Everyone has a right to celebrate their idols and express their opinion. Basically, this freedom of expression (FoE) has become more of a foe than friend for general public. Everyone wants to express their opinion – like how I’ve been cribbing here – to the extent that, each believe for sure that their opinion is the best and more accurate representation. TV anchors have donned the garb of judges and pass verdicts/judgements over everything under the sun, except their own fallacies or their channels abuses and violations. Every political party has a hall of shame which keeps increasing its floor space proportional to their period of stay in power and whenever any inconvenient question is thrown at them, at best they are deflected with prior such instance by another party. Makes one wonder, how come every mistake or power abuse by the ruling part always has a precedent in the previous regime. Either they follow same template or somehow we keep voting the same thugs and give them the same opportunity to screw us.
Governments, world over have tapped into this viral phenomenon, very smartly. When in case of any serious issue that begs immediate attention and may not work well in their favor, they just have to throw a bone in different direction, using these viral videos and everyone’s attention is diverted. I am yet to see one good thing arising out of this viral sensations and it has only increased the power of the mob. Narcissism is ruling the roost to say the least!!

Comments

Ramesh said…
Indeed so. Narcissism is a key component of this.

Anything that goes viral is not necessarily (and mostly) worth paying attention to. And there are many gems in things that don't go viral. Like this blog for example :)

By the way, as a total aside, where does a 3600 turn take you ? Back where you were, after 10 circles. Shouldn't it be a 180 deg turn. Yes, mokkai I know, but couldn't resist !
gils said…
Hehehee thala suthidicchu thaan apdimean pannen

Popular posts from this blog

Aayirathil oruvan

Long awaited movie. The expectations went up manifold after watching the trailors. Selvaraghavan is one of the few directors whose movies people flock to see just for his skill alone. This movie was no less. Right from the title, it sounded a magnum opus. Five minutes into the movie, you can feel that.."wow..this looks different". One thing, it didnt seem your normal tamil movie at all. More like an Indiana jones movie. I can boldly put my neck on the block and say that the first half of the movie, is something you would've never seen in entire tamil cinema history. It has THE BEST adventure sequence to have been visualised EVER in a tamil movie. I was simply amazed at that stone henge sequence and the nataraja shadow. It was simply..WOW. That one single scene has so many inbuilt sequences and logic that it was awesome. The cholas creating the hurdle in such a way that you've to be in the shadow of God (Nataraja, Chola's favourite deity) else get swallowed by bott...

Celebrations :)

With this post..Supershanki clocks its 300th entry in its 4th year :) Athoda weekend pullyar chathurthi..so double celebration :) May the good lord shower his blessings on all of us.

உளறுதல் என் உள்ளத்தின் வேலை...

ellarum..ularen pervazhinu soobera kavidhai ezhuthi vachiteenga...titleuku apta yaaaarumay ezhuthala..hehee..so here is my ularal.. in damil, for a change.. :D :D பார்த்தாய் மகிழ்ந்தேன் சிரித்தாய் மயங்கினேன் "நீங்க"வில் "ங்க" நீங்கலாக "நீ"யென இடைவெளி குறைத்தாய் ரசித்தேன் துக்கத்தில் தோள் குடுத்தாய் பக்கத்தில் நீ இருக்க வெட்கத்தில் ஓடின துக்கங்கள் - என் தூக்கங்களுடன் உனை கண்ட வார தினங்கள் வர தினமாயின பாரா தினங்கள் பிணமாயின காத்திருந்த நேரங்களில் கடிகார முள் குத்தி ரணமான மணிக்கட்டு உன் புன்சிரிப்பில் குணமானது காலம் காலனானது நிகழ்ந்தது இறந்து போய் எதிர்கொண்டது நிகழ்ந்தது வீட்டில் சொல்வதற்குள் விளக்கிலிட்ட விட்டிலானது நம் உறவு விளக்கிக்கூற முயலுமுன் துலக்கிப்போட்ட பாத்திரமாயிற்று தொலைவு போன பொழுதிலும் தொலைந்து போன மனதில் பிளவு தான் பட்டிடுமோ - குளிர் நிலவு தான் சுட்டிடுமோ காலங்கள் மாறினாலும் காயங்கள் ஆறினாலும் காதல் தான் மாறிடுமோ கூறுங்கள் மானிடரே ROTFL...iduku mela..ennala controla panna mudila..padichu paatha sirippa varuthu...so here u go...n u all know ver...