Like tax and death, if there is one another thing that is unavoidable that would be ads!! Even if you opt for ad free subscription, they will always find a way to seep into your eyeline!! I always used to wonder how they decide on the duration of the ads for some of them would go on for almost half a minute will some may be just 5 seconds! But even for a 5 second ad, the amount of effort that might go behind in making wouldn't be any less than a movie shoot i guess, for you need to pick the right crew, cast, script, artwork, camera and above all music, which i believe plays an all important role in ads, even more than how it used to be for movies. Airtel became a household brand as much as by its product as much as by ARR's theme song. Same goes for Titan, Washing powder Nirma, Green clad glam gal bathing under a waterfall fame Liril soap, and the simplest yet cutest Pug dog fame Hutch - which launched the dog as much as the service provider and several other ads which have the...